From small business breakfasts to large-scale training and conference events, knowing your way around digital marketing is a key part to help you raise awareness and increase attendance rates.
Here at Function Fixers, we are ideally placed to help you find the best conference venues in London and corporate event space for business functions across the UK and beyond. What’s more, we have an outstanding reputation when it comes to thinking outside the box and can find quirky, unique venues that make your event stand out from the crowd.
Our professional event planning team has a wealth of knowledge to put at your disposal, so that your business meeting, private dinner or celebration goes with a swing. We’ve put together 5 marketing techniques targeted at driving attendance or ticket sales.
1 – Use Twitter
An effective Twitter events campaign starts with defining the audience of potential delegates you want to reach, and the kind of content this target group will seek out. Put together a schedule of activity to keep promoting your upcoming event. Identify key influencers and journalists on Twitter who may be interested in your event and will share it on their networks.
Engage with your target community by using hashtags. Start by using well known, existing hashtags to start with and, crucially, create a new hashtag for your event and use it widely. Your hashtag should be short, memorable and highly relevant.
2 – Start a blog
If you want content about your event to be found by search engines online, blogging is an excellent way to do this. Creating high quality, shareable blog content about your business conference or training event will really help your Google rankings. What does this mean? When people are searching for your event or conference either by name or generically, your chances of being found among the top results are increased.
Think about the type of content that would work best. Updates on schedules, timings, venues and speakers are a good idea. How about background information on keynote speakers, interviews with sponsors or thought leaders? Images, infographics or video can be used alongside written content.
3 – Network on social media
Once delegates are starting to sign up to the event, it’s important to keep in touch. Better still, encourage your attendees to interact with each other to keep up the buzz around your event and gather even more interest.
For B2B events, LinkedIn Groups are an excellent way to do this, though you shouldn’t underestimate the power of a strong Facebook following either. The golden rule of social media to remember is that it’s not what you say, it’s what other people are saying about your event that matters. Finally, use email marketing to keep people informed and to build anticipation.
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