Events industry language – 5 terms you must learn


Confused business woman holding a phone in an office

Whether you’re organising a milestone birthday party or a corporate conference, dealing with professionals in the events business is a whole lot easier if you speak their language. That said, every industry has its own ‘jargon’ and events managers and venue finders are no different.

Starting at the beginning of the alphabet, we’ve put together 5 essential terms that you’re highly likely to come across when you’re searching for your ideal venue, and explain what they mean.

Conference room - rows of empty seats

1 – Auditorium Seating

Business conferences and meetings can be set up in a number of room layouts that are particularly beneficial for the levels of participation and interaction required. Auditorium seating, also known as theatre style seating, is characterised by rows of chairs facing a speaker or stage. It’s used for large events, speeches and presentations where little interaction is needed. Other types of event room layout include Classroom, Banquet/Cabaret, Boardroom and U-Shape/Horse Shoe.

2 – A/V (Audiovisual)

Audiovisual equipment includes projectors, screens, sound systems, video and staging – anything technical that’s to do with sound and sight. Often, it is mentioned together with IT/Computer facilities, as in AV/IT. Many venues have preferred AV suppliers or an on-site AV technician (and maybe IT support staff too), with the responsibility for operating and supporting all equipment during the event, making sure there are no technical glitches.

3 – Blank Canvas Hire

Also known as Dry Hire Venues, these are venues that you can hire without any additional facilities or features – literally all you get is the bare event space. No furniture, no catering, no entertainment or any type of installation is included. It’s a great choice for those who want to retain total control over every aspect of the event, happy to source their own suppliers and equipment, and working with their own interior designers to create a space that’s completely unique.

4 – Break-Out Space

Break-out rooms are smaller meeting rooms that are used when a larger group breaks into smaller sub-groups. These rooms are often located adjacent to the main conference or meeting room that your event takes place in and can have a variety of specific uses to support the event. Break-out rooms are perfect for accommodating more intimate sessions and small workshops, and also lend themselves well as refreshment areas.

5 – Black Tie

When it comes to dress code, there are several tiers of formality. Black Tie is the most formal dress requirement and always means a tuxedo/dinner suit for men and evening dress for women. Next comes Business Attire – formal daytime workwear such as business suit and tie – followed by Smart/Casual, a middle ground between formal business wear and off-duty wear. Even with Smart/Casual wear, it is usually advisable to veer towards the ‘smart’ end of the spectrum, just to be on the safe side.

Close-up of a gentleman wearing Black Tie straightens his bowtie.

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No matter how large or small your event is, we guarantee that we will find you some really exciting venues to consider, so why do all the hard work yourself? Simply tell us about your event, whether you are looking for a dry hire, blank canvas or a venue that can provide everything you need, and leave the rest to us.